We specialise in crafting tailored brand and design experiences by embracing spontaneity and allowing our ideas to flow freely. This approach encourages unconventional connections and fresh perspectives, breaking away from the constraints of traditional methods. Techniques such as brainstorming, mind mapping, and incorporating chance-inspired elements breathe life into our process, injecting excitement and dynamism. By fostering a fluid and dynamic creative environment, innovation thrives on the unpredictable journey rather than a fixed endpoint. Ultimately, these exploratory paths converge organically, resulting in compelling and desirable outcomes.

Creative Team
Co-founder & Managing Director
Sidharth Loyal

Sidharth has worked on some of the most recognisable brands in the world, including Budweiser, IndiGo Airlines, Royal Enfield Motorcycles Nike, Airbnb, Audi, Hyundai, Chevrolet, Kia Motors, Make-In-India (a Govt of India global initiative) Oberoi Hotels, FabIndia, Dalmia Cement, Cairn Energy and Mondelez. He believes that today commerce is at the intersection of design, technology and socio-cultural impact; resulting in corporations reconfiguring their purpose to help make the world a better place. Till 2018, he was Managing Director, Wieden+Kennedy, India and prior to that he held leadership roles across Australia and Singapore. In 2018, Sid also made the prestigious Campaign Magazine A-List as one of India’s top advertising and marketing professionals.

Co-founder & Creative Director
Anand Naorem

A graphic designer, typographer, and typeface designer, Naorem has over 20 years of experience in creating brand identity, editorial and typeface design. Naorem’s work has been commissioned by clients including Dorling Kindersley, The British Council Library, Picador, Harper Collins, National Geographic Channel, Microsoft, Alliance Francaise, Nestle, Google, The World Institute of Slowness (Norway), World Policy Journal (USA), and Pebble Road (Singapore). An alumnus of the National Institute of Design, India, he attended the Type@Cooper program at the Cooper Union, New York City. Naorem is also a visiting faculty of Communication design at the National Institute of Design.

Content & Copy Partner
Malavika Sharma

Malavika is a creative octopus with over 10 years of experience in advertising, journalism, and brand-building. She started her career as a financial journalist with Bloomberg L.P., which gave her strong writing skills, a head for business, and a lot of frequent flier miles. More recently, Malavika has worked in the advertising industry, helping give brands like IndiGo, Fabindia, Royal Enfield, Pepsico, and Nestle a fresh voice. She has a Bachelor's degree in journalism from the University of Delhi, India, and a post-graduate diploma in journalism from the Indian Institute of Mass Communication.

Director – Brand Services
Ramya Ramesh

Advertising and branding professional with over 12 years of experience across various categories. Worked with renowned brands including Bajaj Consumer Care Ltd, SBI Life, Marico (Saffola Masala Oats), Hero MotoCorp, Renault, Prestige Group (Forum Malls), Apollo Hospitals, USL Wines, and ITC Kitchens of India. Passionate about ideas, believes in staying curious, and has a zest for learning new things every day. A dedicated team player.

Regional Director – SE Asia
John Campbell-Bruce

With over 20 years in marketing and advertising, John is a seasoned professional delivering impactful, strategically-led results. He has worked with major brands like The Coca-Cola Company, Google, Danone, L’Oréal, and Bayer. As Regional Managing Director for Asia at Lion & Lion, an award-winning digital agency, John oversaw client services, business performance, new business development, and operations in Malaysia, Indonesia, and Singapore. He is passionate about building customer-centric brands and solving business problems end-to-end. A dedicated senior manager, he continuously enhances skills, services, and efficiencies for both the agency and its clients. Additionally, he serves as an awards judge at MMA Global, promoting mobile marketing excellence and innovation.

Insights & Ideas Specialist
Vijit Singh

Vijit has been at the forefront of the insights and ideas space for well over a decade, revealing “Aha” moments and creating pipelines of future ideas – primarily new products and service propositions – for some of the world’s most well-known organisations and brands including the BBC, GE, HSBC, Levi’s, Porsche and Yum! Brands. He believes in blending ‘the three voices’ of the consumer, product and brand to better understand people’s needs and wants, and to create commercial success or social impact (ideally both), turning a well-known black-spot into a sweet spot for innovation. Vijit is the Founder of a specialist global co-creation agency, ‘I Wish’ and on the Advisory Board of renowned Norwegian Think (and Do) Tank, The World Institute of Slowness.

Art Director
Rishi Nandan K

Rishi is a Creative Practitioner and DJ Academy of Design (DJAD) graduate. His multidisciplinary practice includes Typeface Design, Graphical Systems, Printed Matter, and Audio-Visual Praxis. He collaborated with Aadarsh Rajan Drawing Office (ARDO) on multi-script typefaces and archiving typographic material, and consulted on Indic script critiques for international type foundries. Rishi briefly worked with Opposite HQ and Lucid on Identity, Packaging, and Strategy, and executed projects independently for Indian Oil Corporation and Guts Sport. His audio-visual work has been featured at festivals, most recently at Kino Klub Split in Croatia. His recent interests include motoring and specialty coffee.

Biju Naorem

Biju started his career as a graphic designer while training with Tehelka, a news magazine. He later worked as a designer with an annual ideas event THINK, hosted by the publication. He has keen interest in photography and motor sports.

SS Karthik

Karthik is a visual designer with a focus on typeface design. He works with South Indian scripts like Tamil and Malayalam. A graduate of the National Institute of Design, AP, Karthik has an insatiable curiosity and dedication to learning and experimenting with new things. He is a calm listener and an overthinker who believes everything can have a solution given enough time. Driven by the belief that design should enhance human interactions, he tries to make them more meaningful.

Social Media Executive
Divyani Savant

Divyani is a social media strategist, with a background in brand strategy and marketing. She has worked extensively in the ed-tech space, running social media campaigns, marketing strategies and client communications with brands like Decathlon Sports India.

Studio & Production Manager
Harish Bamba

Seasoned creative professional with over 20 years in advertising & print production across Ogilvy, W+K with deep expertise in developing brand assets across channels (Print, OOH, Digital, In-store, BTL), Bamba has played a key role in bringing some of the most recognizable brands to life which include Nestle, GSK, Hutch, IndiGo Airlines, Incredible India, Royal Enfield amongst many others.

Roger Black

Roger Black is known for staying slightly ahead of societal and technological changes. A publication designer at Rolling Stone in the 70s and The New York Times in the 80s, he was an early adapter of “desktop publishing,” with Smart. In the mid-90s, he led the design of innovative content-rich web sites such as MSNBC.com and @Home. Some of his early thinking about the Internet was reflected in a book, “Web Sites that Work” (Macmillan. 1996). While responsible for the design of a number of major web sites, including Bloomberg.com, Black keeps a hand in the “old” media, with the current design of the Washington Post newspaper—as well as its web site. In Asia he art directed a group of magazines in Hong Kong, the Tatlers, and launched another. He is a partner in the Font Bureau, founded in 1989. He is a director of Type Network, which was launched in 2016. Roger is the editor of TYPE, a print magazine and website for fonts, typography, calligraphy, sign painting — letterforms of all kinds.

Aurobind Patel

Aurobind Patel was a latecomer to typography having strayed into its captivating web during a publishing project while a student at Harvard Business School. This led him to the rather foolhardy move to quit business school to study design. An early revelation in his design education was understanding that the roots of typography lay buried in handwriting and well formed shapes. Between 1977 to 1982 fortuitous encounters with remarkable influencers like Dietmar Winkler, Ed Rondthaler, Milton Glaser, Roger Black, James Von Ehr, among others fuelled his passion for typography and the ways in which the written words are printed on a page. In 1982 he joined India Today in Delhi and led the gradual process of revising its design while helping a technical team implement Atex, the first magazine pagination system in the country. He served as the Design Director of The Economist in London from 1987 to 1999 straddling his passion for typography, design and technology. Back in India since 2000, Aurobind divides his time between design assignments and gazing at forms and counter forms.

Chris Foster

Chris Foster is Founder/CEO of FosterEquity, an early stage investor in companies focused on new media, blockchain, and societal innovation. For the previous 20 years Chris has been in senior leadership roles at global advertising companies at the cutting edge of creativity and media. A multiple award-winner at the Cannes Lions International Festival of Creativity, Chris was most recently President of Y&R Asia based in Singapore. At Publicis Groupe he was President of Global Clients, leading collaboration across creative, digital, media, commerce, and consulting, and leader of the Groupe’s forum for strategic thinking, operational improvement, and accelerating growth. His roles at Saatchi & Saatchi included Global COO, CEO of AsiaPacific and Greater China, CEO of Fallon USA, Head of Procter & Gamble Business, and leader of a global team of 400 people on Tide. Chris has a record for sustainable growth across clients, agencies and markets, principally across the USA and Asia.