Brand Strategy
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Communication Design
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Brand Strategy and Campaign for Jaquar & Artize
Project Overview
Jaquar has swiftly emerged as one of the leading bath brands globally, establishing its presence across 45+ countries spanning Europe, the Middle East, Asia-Pacific, Africa, and the SAARC region. The project commenced with a reassessment of the Jaquar Group's positioning, followed by a comprehensive redesign of the visual identity for its primary brands. The campaign strategy is centered around transforming bathroom products and accessories into aspirational lifestyle items, appealing particularly to the younger generation. [Campaign details pending release]
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