Established in Prague, Czechoslovakia, in 1929 by František Janeček, JAWA has been a renowned manufacturer of motorcycles and mopeds. In 1961, Ideal Jawa, founded by Rustom and Farrokh Irani, initiated the import of JAWA motorcycles into India. In December 2018, JAWA motorcycles experienced a revival in India under Classic Legends, a company owned by Mahindra, through a licensing agreement with JAWA Moto. The primary objective of the call-to-action campaign, spanning print and digital platforms, was to drive sales during the festive season. The campaign adopted a simple, direct, and bold messaging and visual approach.