THINK was conceived as India’s premier platform, distinguished by its thought-provoking and inclusive ethos, uniting visionary thinkers from diverse fields such as Science, Technology, Medicine, Politics, Business, Media, Religion, Sports, People’s movements, and the Arts. At its core, THINK celebrates the profound influence of ideas on society. The primary goal of our branding initiative was to craft a visual identity that seamlessly blends Indian heritage with global appeal. Inspired by the iconic crow, a symbol deeply rooted in Indian culture, we introduced a festival mascot to imbue THINK with a distinctive brand narrative. This unique positioning guided the development of the festival's visual identity system, communication strategy, event design, merchandise, and promotional materials, ensuring a cohesive and impactful brand presence.