The Serendipity Arts Festival (SAF) stands as a prominent multi-disciplinary arts endeavor within the South Asian region, boasting an expansive array of visual, performing, and culinary arts experiences. Beyond these, the festival also delves into diverse genres such as film, live arts, literature, and fashion. The journey of crafting the festival's identity commenced with the creation of a distinctive and enduring symbol emblematic of its multi-disciplinary ethos. Subsequently, the development of the visual identity system unfolded, encompassing typography styles, brand colors, imagery, and design templates tailored for various communication platforms and tools.