PebbleRoad is a consultancy specialising in strategy, design, and innovation, empowering organisations to excel in the digital era by harmonising strategic vision, digital experiences, and organisational capabilities. The key aim of the brand identity redesign was to infuse the brand with a contemporary essence, achieved through the establishment of a design system that enhances its modern personality. This entailed implementing a robust typography style, crafting simple and clean design templates, and selecting clear and bold brand colors.