The Future of Work in the Global South (FOWIGS) is a collaborative network comprising Think Tanks from southern regions, pooling data and insights to construct evidence-driven narratives about the future of work. Seeking to revamp their online presence for a more contemporary appeal in terms of both design and user experience, FOWIGS approached us. Our proposed solution involves a comprehensive brand identity transformation, encompassing the creation of a fresh visual identity system, publication design templates, and a website redesign, all guided by a cohesive strategic brand vision.