Shunya, a newly-launched beverage brand boasting no artificial sweeteners, calories, or negative vibes, sought to establish its identity and boost awareness and sales with a summer campaign spanning Digital, ATL, and In-store channels. Introducing "Drink the Summer," our campaign tapped into the warm, joyful essence of summer and the nostalgic allure of summertime memories. Through captivating imagery and compelling copy, our campaign cut through the clutter of bright, loud tones and jingles typical of other beverage brands. Additionally, we collaborated with Shunya to introduce #WithLoveFromShunya, a brand initiative that garnered organic goodwill, particularly during the challenging times of the second pandemic wave.