Brand Strategy
Communication Design
Brand Repositioning and Redesign for iLiv
Project Overview
iLiv represents a cutting-edge water system designed for modern living. Unlike conventional purification methods, iLiv stands out by conserving and recycling every drop of water, all without the need for additional equipment. Leveraging ultrafiltration and reverse osmosis technologies, iLiv ensures your water is free from toxins and pollutants while also enhancing alkalinity. Our revamped brand strategy introduces a fresh visual language centered around the concept of 'Balanced Water', emphasising benefits over technical intricacies. Departing from industry norms, we steer clear of instilling fear regarding water impurities, fostering a more positive customer experience. This new visual identity system not only maintains consistency across brand communications but also contributes to increased sales.
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